CRO is to a website what billing's is to
a departmental store. It doesn't matter how many people enter the store and
look around, what matters is how many people walk out through the billing
counter. Just like having a crowded store with window shoppers is futile so is
being the number 1 on search engine listing with low conversion rate. In this
highly competitive market, converting visitors into customers is very essential
to be successful. Here are some tips for further conversions-
1
Picking the most relevant keyword
When planning your SEO strategy, be
sure you choose the most relevant keywords. Being number one on search engine
list should not be your only goal, make sure it's for the relevant keywords.
Make your SEO plan on both axis company goals and time frame.
2.
Analyzing your search ranking and exploring other keywords-
Regularly analyze your SERP, to
understand how much progress you are making in how much time. Explore other
keywords that you could use so that your website is available to customers even
when they enter various keywords.
3.
Enhancing your content
Having completed your SEO target and
a good SERP, the battle is not over yet. There is always room for improvement.
So enhance the content on your website so that it doesn't become obsolete.
4.
Testing your user-interface-
Just like a scornful billing teller
can put you off, and leave a bad memory. Similarly, bad user interface can shun
customers from your website. Your user interface should be simple and
easy to use. Special care needs to be taken while asking for personal
information like address, telephone number, credit card details etc. The user
interface should instill confidence and trust in the customer.
5.
Different offers and schemes for different kind of customers
If you are not a website that serves
a niche market, and has a relatively vast client base. Then it is imperative
that you have different offers and schemes for different types of customers.
This would include various budgetary schemes for different income groups,
different combination of products/services to give your customers options.
Remember, there is no one key to
attract more customers. It is a combination of many tactics that can vary from
one website to another. Also what may appeal to one customer may be different
to what appeals to the other. In such a scenario, providing the best of what
you can is a must.
Giving free advice is easier said
than done. At Galaxy Weblinks Ltd, we take care of all your internet marketing
needs, from SEO to CRO. With qualified professionals and a dedicated team we
work meticulously on each detail for your website's success.
